Our Philosophy

Pure Sea was established by two hearts inspired by life experiences and their challenges to make and share new rituals to benefit a healthier lifestyle.
Changing of new journey was not enough to fulfil what they are missing. This hidden gems became a dream and hope with the vision to curate a place where others could reconnect with nature and find themselves more.

All rooms are nestled in Fynbos, and has a spacious view of the ocean. Either you're taking a shower or bath in the bathroom, lying in bed, or eating the tapas while enjoying the sun set from your terrace, the view of these are included. All of this offers an opportunity to build a intimate bounds with nature and reconnect with oneself.

Biophilic design
We have chosen a design that is inspired by both biophilic and wabi-sabi styles.

Biophilic design is more than simply a love for nature, it’s a celebration of its healing potential. It has influenced modern design by promoting design with natural materials such as wood, stone, coco and rattan, as well as natural fabrics.

The idea is to bring nature into our living spaces: plenty of natural light, spaces that open the outdoors, oversized windows, and an abundance of plants. In an increasingly urbanized world, a biophilic design helps reduce stress and stimulate creativity.

Borrowing from traditional Japanese aesthetics, wabi-sabi is a philosophy centred around the acceptance of imperfection and transience. The aesthetic embraces asymmetry, roughness, simplicity, economy, austerity, modesty, intimacy, and the appreciation of both natural objects and the forces of nature. The ancient spiritual teachings of the three marks of existence are key pillars: impermanence (無常, mujō), suffering (苦, ku) and emptiness or absence of self-nature (空, kū).

Partners
Help us keep our beaches clean

Get your reusable bag from us, fill it with litter laying on the beach and we will give you a free cappuccino!